Mallorca has become one of the favourite European island destinations for travellers from the USA – and Americans are now a fixed, rapidly growing part of the visitor mix on the island. For many US guests, Mallorca feels like a perfect blend of “classic Europe” and great value for money, and with smart planning plus curated deals and discounts via mallorcard.es, it becomes even more attractive.

US visitor numbers to Mallorca and the Balearic Islands have jumped by more than 20% in a single year, and demand from the US market is forecast to grow by about 40% for upcoming seasons. Around 278,000 US travellers visited the Balearics in 2024, making the United States one of the fastest‑growing and most important long‑haul markets for the islands. Compared to many destinations at home, Americans find Mallorca’s mix of Mediterranean scenery, culture and prices very appealing – hotel and restaurant costs are often lower than in major US cities, while quality is high.

For American standards, Mallorca often feels “good value”: the overall cost of living in Palma de Mallorca is estimated to be more than 20% lower than the US average, with groceries in particular markedly cheaper. This means that even though Mallorca is not “cheap” by Spanish standards, it often feels pleasantly affordable to US visitors, especially when they compare it with popular US coastal destinations.

​Great Flight Connections and Easy Access

A decisive factor behind the American boom is better air connectivity. United Airlines launched direct seasonal flights between New York/Newark and Palma and has since expanded capacity significantly, sometimes by more than 50% year on year on this route. Tourism analysts expect seat availability for US passengers heading to Mallorca to grow by around 40%, underlining how strongly airlines believe in the American market.

Many Americans still arrive via European hubs like Madrid, Barcelona, Frankfurt or London, but the existence of direct flights has clearly put Mallorca on the US travel map as a standalone destination. Once flights are booked, US travellers often turn to local expert platforms like mallorcard.es to turn the idea of “Mallorca” into a concrete, well‑planned trip with the right mix of city, beach and experiences.

Americans as High‑Value, Frequent Guests

Stats show that Americans are not only coming more often – they also spend more per person than most European visitors. In 2023 and 2024, average spending per US tourist in the Balearics was reported at around 2,500 € per trip, roughly double the average spend of British and German visitors. In total, US tourists generated about 694 million euros of spending in the Balearics in 2024, putting them among the top groups in terms of economic impact despite still smaller absolute numbers.

This higher spending power makes Mallorca even more attractive for Americans: the island offers European flair, beautiful landscapes and high service standards, while hotel nights, meals and activities often feel reasonably priced compared to similar quality in the US. When you then add targeted local savings via mallorcard.es, many American travellers feel they are getting a premium experience at a fair or even surprisingly low cost.

How mallorcard.es Makes Mallorca Even More Attractive for Americans

mallorcard.es positions itself as a “one‑stop” discount and information hub for Mallorca, which is particularly useful for long‑haul travellers who want to get the best out of a 5–10 day stay. Instead of hunting dozens of separate sites, you can browse one platform focused exclusively on the island and find:

  • Hotel and accommodation offers: selected partners where you can book nights on Mallorca with special conditions or discounts through mallorcard.es.
  • Car‑hire and mobility deals: promo‑based savings on well‑known local rental brands, including car‑hire categories that suit American travellers used to driving.
  • Tickets for attractions and experiences: from Palma Aquarium and water parks to cultural landmarks and sightseeing tours, often with a percentage off the standard ticket price when you use mallorcard.es booking links.
  • Boat tours and beach‑hopping excursions: for example, discounted tickets on organised cove and beach tours around the island’s most beautiful coastline sections.

For a typical American family or couple, these concrete examples matter. You might:

  1. Book your hotel nights via a regular global platform,
  2. Rent a car using a mallorcard.es partner offer,
  3. Reserve Palma Aquarium tickets and a beach‑cove boat tour through mallorcard.es links,
  4. And apply additional attraction deals (water park, cathedral visit, city sightseeing) from the same site.

Across a week, that combination can save a noticeable amount versus paying full price everywhere – especially when you consider that US visitors already have higher baseline spending and pack many experiences into a limited number of days.

What Americans Love to Do in Mallorca (and How mallorcard.es Fits In)

Palma City & Culture

Many US travellers start in Palma: exploring the cathedral, wandering the old town, visiting museums and enjoying rooftop bars. mallorcard.es highlights partners and tickets for major attractions like Palma Cathedral and city sightseeing offers, sometimes with small but meaningful discounts, making it easier to build a stress‑free “Palma day” without overpaying.

Beaches and Boat Trips

American visitors are often drawn to Mallorca’s turquoise coves and long sandy beaches, and boat excursions are high on their wish‑list. On mallorcard.es, you can find beach‑hopping boat tours and coastal excursions with percentage‑off deals, turning what might be an expensive splurge into a very reasonable highlight of the trip.

Family Activities and Theme Parks

Families from the US often look for water parks, aquariums and interactive attractions that work for kids and teens. mallorcard.es bundles offers on attractions such as Palma Aquarium and selected parks, where a 5–10% saving per ticket quickly adds up for a family of four or five.

Exploring by Car

Many Americans are used to road trips and prefer the flexibility of a rental car for discovering villages, viewpoints and quieter beaches. mallorcard.es maintains a dedicated car‑hire section with promo‑based deals on local providers, which is particularly valuable because car‑rental prices can spike in high season.

Why Mallorca Is a “Favourite” Rather Than Just “Friendly”

For an increasing number of US travellers, Mallorca is not just “American‑friendly” – it is becoming one of their favourite European island destinations. The reasons are clear:

  • It offers iconic Mediterranean scenery without the extreme price tag of some other famous islands.
  • English is widely used, and services are increasingly tailored to long‑haul guests with high expectations.
  • Direct flights and strong connections make it logistically easy to combine with other European stops.

Local tools like mallorcard.es help Americans, who often travel for a shorter time but spend more per day, to organise smart, experience‑rich itineraries with built‑in savings.

In short, Americans are no longer a rare sight on Mallorca; they are a growing, welcome and economically important part of the island’s tourism and with well‑chosen deals and curated offers from mallorcard.es, Mallorca becomes an even more compelling, great‑value favourite for travellers from the USA.